I’m always a little hesitant to provide a list of services because ultimately, I’ll do whatever needs doing. That being said, here are just a few of the things that I’m most commonly asked to help with.
From short-form to long-form, I do it all. The most common lengths that I work with are 800 – 1,000 words and 2,000 words plus. I can blog about pretty much any topic, and I’m happy to either research the post myself or to build an article based an outline that a client provides for me. I also have a decent understanding of search engine optimisation and keyword research, although I typically write for humans first and optimise it for search engines as a secondary priority.
The vast majority of my copywriting work is for online outlets, such as web pages or biographies on third-party websites. That said, I also have experience in writing offline copy, as well as in creating tag lines, brand names and campaign ideas. Loosely speaking, if it involves words in some way then I’ll be able to help you, regardless of where those words will eventually end up.
Need an extra pair of eyes? I can provide editing services to suit you, whether we’re talking about deep developmental edits or light copy edits. I’ve also worked with fellow authors throughout the years to help them to edit their manuscripts ahead of a public release. Sometimes it’s hard to tell how much editing you’ll need until the project is started, so I’ll work closely with you throughout the editing process to make sure that everyone is happy with the direction that the edits are taking.
Email marketing is still an incredibly useful tool, even with the rise of social media marketing and digital advertising. If you’re using email to communicate with customers, you’ll want to make sure that you’ve got a professional writer on the case to make your emails as efficient as possible. Whether you’re sending out a generic weekly update or whether you’re using segmentation and automation, I’ll work with you to understand the purpose of the email and to make sure that the copy reflects it.
Landing pages are one of the key weapons in the modern marketer’s arsenal, and the copy and the imagery that they use can determine whether you generate a positive ROI. That’s why it helps to have a copywriter who has prior experience of the digital marketing process and who has experience in writing landing page copy that builds conversions. I’ve written landing page copy across multiple industries and typically provide the copy to accompany landing pages when I work on whitepapers and ebooks.
Sometimes an edit is too much and all you need is a little proofreading. Proofreading tends to be much faster than editing and designed to pick up on minor errors, but if a more in-depth round is required then I can switch up to editing instead. Proofreading is a vital step in the publishing process, whether you’re releasing a book or writing a blog post. I can help to give things one last check before they go live to the public.
I worked in social media marketing before I started freelancing, and I’m still more than happy to work on social media posts, video descriptions, content calendars and all of the other tools of the trade. I got into the industry in the first place because of how closely related social media marketing and creative writing are, and I think it gives people a great opportunity to entertain and engage with their target audience.
Many content marketers rely on writing up a high quality ebook or whitepaper to offer up to their target audience. I have plenty of experience when it comes to writing long-form content and I love to work on both ebooks and whitepapers about almost any subject, and about marketing, publishing and technology in particular. Additionally, I can either write something up based an outline that you provide me with or I can research a topic and create an in-depth resource on your behalf.
I hesitate to list this as a service, because it’s important to remember that much of the process is out of my hands. When creating Wikipedia pages, I first make sure that the subject meets the site’s notability guidelines before drafting up a page with as much sourcing and information as possible. I can submit the page on your behalf and send you the code that’s used to generate it, but it’s out of my hands as to whether Wikipedia’s volunteer moderators will accept it. That’s a good thing – without those checks, it would be nowhere near as useful as it is.
As long as it involves words, I’m interested. If you’re looking for someone to do something that’s not on the list, get in touch anyway. You might be surprised at what I’m able to offer!