Alexander Michael [CASE STUDY] | Dane Writes

Posted by on October 2, 2017

Alexander Michael


Alexander Michael is an accounting business consultancy with a difference. They’re much more than simple accountants – they also partner with experts in all sorts of fields to provide a well-rounded business consultancy service. They have nearly 30 years of heritage having been founded in 1989 – the year I was born!


Specialisms: N/A

Start Date: July 2017


The Work: 

Alexander Michael was developing a new BOSS site which was set to include a free download: The BOSS Guide to Business Management. I worked with Alex Whitbread, the company’s CEO, to carry out weekly interviews on the set topics and then to turn those interviews into the individual chapters of the book. The final result is now available for free from the BOSS website and you can download it by clicking here.



“Dane is a pleasure to work with and I will definitely do so again in the future. In his role as a ghostwriter, he’s very easy going and contributes positively to discussion. This really helped me to clarify my thinking, enabling me to focus on the points that I wanted to make. Subsequently, he did a great job finessing my thoughts whilst still making it sound ‘authentically me’. ” – Alex Whitbread, CEO of Alexander Michael


Click here to find out more about Alexander Michael or click here to check out their BOSS site.

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